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Acquisition & Partnerships Manager - UK & Ireland
CRM & Merchandising Executive

Acquisition & Partnerships Manager - UK & Ireland

Department:	UK Marketing
Location:	Paddington Basin, London
Reports to:	Head of Acquisition & Partnerships UK & Ireland
Job type:	Full-time, permanent
Start date:	Asap

The Company:

Do you love innovative digital marketing environments? Would you like to join the action in a dynamic, ambitious team at an exciting fast-paced, digital brand with big ideas? Photobox is the Europe’s number one online photo printing, sharing & personal publishing website. Be sure to check us out in all the obvious places. We are the clear market leader in EU and we continue to grow at break neck pace. We are on a mission to bring mass customization of photos to the masses. We are customer obsessed and customer centric in our approach; we rely on our customers to fuel our growth through WOM. We strive to iterate and improve every aspect of the user experience with our brand. We’ve won loads of awards for our products and service and our NPS scores are off the charts. We have big plans to ensure we stay ahead and win more. If you enjoy being at the front line, like to move with pace and are results obsessed this is the company for you.

The Role:

Supporting the Acquisition Team with the account management and development of key partnerships, day to day management of the Irish website, and the creation, implementation and reporting of customer acquisition and retention campaigns (affiliation, search engine, partnerships, eCRM, product launches).

Responsibilities:

To manage relationships with key online partners to grow and exceed revenue goals:

Work closely with Dept head to develop overall Partner strategy & operating plan
Lead all planning, target-setting, forecasting and reporting to achieve revenue goals through online partnerships
Utilise strong project management and relationship management strategies to ensure expectations are managed and partner growth is achieved
Develop & execute all customer acquisition initiatives, agree the promo plan and annual trading calendar with key partners through high trust relationships within our key accounts
Own the delivery and execution of the overall operating plan to an exemplary standard with creativity and flair
Improve overall ROI and increase all key metrics such as revenue, reach, conversion rates, acquisition volumes, brand awareness and margin, whilst respecting budgets and overall CPA goals
Be the voice of our partners internally; develop a partner centric view to ensure their interests impact all relevant decision making like NPD process for example
Communicate progress, performance & share best practice across UK departments & Corporate Marketing

Supporting team with setting-up and running of Customer Acquisition Campaigns on Irish market:

Setting-up and coordinating promotional campaigns to drive acquisition of new customers and ensuring tracking and reporting in place
Managing Irish Affiliates and Affiliate Networks, recruiting new affiliates, dealing with affiliate enquiries
Working with Partnerships Team for implementation and management of local campaigns for key accounts
Migrating relevant partners to our affiliate programs
Putting together monthly partner performance reports
Improve overall ROI and increase all key metrics such as revenue, reach, conversion rates, acquisition volumes, brand awareness and margin, whilst respecting budgets and overall CPA goals

Supporting marketing team with growing PhotoBox sales on the Irish market:

Responsible for driving marketing mix (pricing, promotions), maintaining website content and localization
Reporting and analyzing all key website metrics (traffic, conversion, bounce rates, sales)
Coordinating timely delivery of core design assets and new features with web team
Assisting in launch of new products, helping optimize usability and adoption
Working with Customer Retention team to improve all loyalty metrics, develop and run local promotional calendar
Working with the SEM & SEO manager and providing support by performing keyword research, undertaking competitor analysis, creative writing, daily and weekly reporting

Qualifications & Personal Characteristics - essential :

Proven results driven individual with good business acumen
Commercially driven with excellent interpersonal and partner facing/management skills
Good understanding of ecommerce and e-tail/retail mechanics and levers such as key traffic drivers, online merchandizing, conversion points, customer journey and yield management
High calibre strategy & analytics, data driven with good understanding of ROI measurement and optimization, and online analytics tools
Ability to gain useful insights from large volumes of data
Strong project management, operational and coordination skills
Superior leadership, influencing (including cross-department coordination) and communication skills (verbal, written and presentation)
Intense customer focus
Proactive and goal-oriented; good at juggling multiple priorities and time management
Personal fit: High energy, sense of humour, friendly/outgoing, team player

Other qualifications & Personal Characteristics:

Four to six years experience in a similar online marketing role, preferably partner/affinity marketing or key online account management/business development
Passionate marketer with good understanding of online marketing mix including PPC, campaign management and proven track record of results delivery and success through online partnerships
Deep familiarity with emerging trends within leading online verticals such as networks, portals, social media, ecommerce, blogs, etc

The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by the business objectives of the organisation.

If you are looking for a challenging role in a dynamic fast growing company and are interested in this role, please send your CV and cover letter to hr@photobox.com.

Due to the large amount of applications, if you have not been contacted within 2 weeks, please consider that you have not been successful. Please note that candidates who are not available full time and for a minimum of 6 months will not be considered.

CRM & Merchandising Executive

Department:	UK Marketing
Location:	Paddington Basin, London
Reports to:	Head of Loyalty
Job type:	Full-time, permanent
Start date:	Asap

The Company:

Do you love innovative digital marketing environments? Would you like join the action in a dynamic, ambitious team at an exciting fast-paced, digital brand with big ideas? Photobox is the Europe’s number one online photo printing, sharing & personal publishing website. Be sure to check us out in all the obvious places. We are the clear market leader in EU and we continue to grow at break neck pace. We are on a mission to bring mass customization of photos to the masses. We are customer obsessed and customer centric in our approach; we rely on our customers to fuel our growth through WOM. We strive to iterate and improve every aspect of the user experience with our brand. We’ve won loads of awards for our products and service and our NPS scores are off the charts. We have big plans to ensure we stay ahead and win more. If you enjoy being at the front line, like to move with pace and are results obsessed this is the company for you.

The Role:

To support the Head of Loyalty in achieving the ‘existing customers’ sales target and improve overall loyalty primarily through the delivery of a more personalized website experience and more relevant and personal email communications. Specifically this person will be required to project manage the process of on-site and email communications delivery as part of an in-house CRM team, with hands-on control of the email delivery platform. This job is a mixture of science and art with the emphasis on science but an ability to truly understand the art.

Responsibilities:

Main responsibilities and accountabilities:

Manage and optimize the on-site marketplace of inventory and merchandising modules and achievement of all KPIs
Brief the creative team on promotion and check site to ensure consistency of messaging
Develop a knowledge base on our competitors and key e-retailers and propose improvement and develops best practices
Ensure the management and broadcast of regular and ad-hoc email communications via our licensed 3rd party CRM technology platform (Neolane)
Implementation of the weekly promotions/trading calendar on-site and through email
Support the Head of Loyalty in developing new/ on-going development of all CRM programs
Support the Head of Loyalty to develop briefs and optimize email creative/templates with the in-house design team
Support the Head of Business Intelligence in management of our 3rd party vendors (‘Neolane’ and ‘Omniture’), ensure all operational issues are flagged and future requirements get captured and prioritized
Ensure all email content and promo links are accurate and implemented correctly
Regular liaison with Customer Services to ensure they have awareness of the promotional calendar
Analyze and benchmark all house inventory and email performance to output recommendations for continuous improvement and higher yield
Partner closely with Data and Insights Manager for all data mining and targeting needs in service of delivery of overall CRM objectives and KPIs
Produce and distribute weekly dashboards to track overall CRM performance and delivery of ‘old customers sales’ through all channels (including but not restricted to email)
Support the development of a 360 customer contact strategy to deliver a more personalized website experience that joins up to email and other customer touch points

Job requirements:

Passion for understanding and acting upon customer behaviour
High level of attention to detailketing
Strong process/project management skills
Ability to create operational reports and strong analytical / quantitative, data based problem solving and optimization
Ability to anticipate issues, set priorities and proactively develop strong relationships cross functionally
Goal-oriented with self direction and drive
Creative thinker with initiative and ability to work independently
Ability to gain credibility and drive through ideas with colleagues
Comfortable around both business and technology related topics
Collaborative team player, can work cross-functionally to bring teams along

Basic Qualifications:

Hands on experience of managing a 3rd party CRM technology/platform fore email broadcast
University Degree or equivalent experience
2-4 years experience in direct/database marketing or website merchandising development and/or implementation
Expertise in catalogue direct marketing, continuity program direct marketing, and/or the B2C online industry a plus
2+ years experience utilizing outbound email marketing and developing promotional marketing campaigns, ideally in a B-to-C environment, preferred
Knowledge of MS Excel, Word, Outlook, Project and Powerpoint

The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by the business objectives of the organisation.

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